LIC ADO Syllabus 2023: Insurance Marketing
Insurance marketing is one of the deciding factors in the LIC ADO main examination. There are two main segments that lie in Insurance marketing i.e. Insurance market awareness and financial awareness.
Insurance Market Awareness
• Introduction and Life Insurance History, General Insurance History, Types of Insurance, Indian
Insurance Market, Insurance Current Affairs, Insurance Ombudsman, Bancassurance, and Current
insurance schemes
• Sector Insurance Companies, ULIP (Unit Linked Insurance Plan Public), Glossary of Insurance Terms,
Private Sector Insurance Companies.
• Abbreviations related to Insurance Industry, Employment State Insurance Scheme (ESIS). Other
important topics such as Insurance Awareness, Schemes of Insurance such as PMFBY, PMJJBY, PMSBY
etc.
Financial Awareness
• Indian Financial Market
• Derivative markets and private investment as well as Primary markets and secondary markets
• Stock markets and Bond markets
• Capital markets and the government
• Insurance Industry, Mutual Funds, Regulatory Agencies and Insurance Industry
• Role of Money markets in financial system
• Special Statutes of Certain Financial Intermediaries and Foreign exchange study of the interbank
market
• Financial Stability and Development Council, Establishment of FSDC, International Financial
Organization